I directed the video for Urgency’s lead single ‘Persona’, seen above, and couldn’t be more pleased with the result. A lot of people’s valuable time and hard work went into this, and while I’ll spare you the Academy speech I would be remiss without offering heartfelt thanks to everybody involved in the making of this gem.

We were quite fortunate to premiere the video on one of my favorite sites on the whole internet: Future Shipwreck, owned and operated by new buddy Graham. Over there he’s got the video, some on set photos and a long-winded interview with yours truly. Get lost in his site, FS is as well curated and thoughtful as it gets.

The story is rather open-ended, so leave any theories (Lost) in the comments below. Enjoy!